"They [the media] are news-as-entertainment professionals – packaging glossy corporate content for maximum distribution and big bucks. The goal is not objective reportage. Their targets are quantifiable and highlighted in a business plan somewhere. Success is based on a simple formula: stay within parameters "understandable" to a wide audience that devours sound bites and familiar storylines on the hour, every hour.

Like trained seals whose every desire, instinct and buying pattern has been measured by corporate media's marketing department for the consumption of its advertisers, the audience demands satisfaction – and western media delivers it." -- Sharmine Narwani
 

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