"I contend that for a nation to try and tax itself into prosperity, is like a man standing in a bucket and trying to lift himself up by the handle." -- Winston Churchill (1874 - 1965)
Rye-Crisp, a brand of rye crisp bread, was founded by Arvid and Erik Peterson, who immigrated to the United States from Sweden, and brought with them a recipe for traditional Swedish "crisp bread".
Crisp bread or knickerbread was a staple of the Scandinavian diet of the 19th century. It was often made from rye, did not require yeast, and had an incredible shelf life.
In fact, these types of firecrackers were traditionally produced only twice a year and were made with a hole in the center so that they could be stored efficiently on a single rod.
While their early advertisements appealed to Scandinavian immigrants who found comfort in eating traditional rye crackers, the brand later changed its strategy after being sold to Purina in 1926.
According to Pretty Sweet magazine, starting in the 1930s, Rye-Crisp marketed its products as "reducing" (another word for "weight loss") products to women and young girls.
Ry-Krisp's marketing team typically focuses on timeless and effective topics, like "Your husband is going to leave you for a skinny girl," and "Caddy girls are going to laugh at your fat ass if you don't own our product." buy.
For years he also ran ads like "Nobody loves a fat girl" in Seventeen magazine. In this article, we've collected the offensive, rough-and-tumble old magazine ads from the 1930s, 1940s, and 1950s for Ry-Krisp crackers.