Don LaFontaine, the voice behind thousands of Hollywood movie trailers, many beginning with his trademark phrase "in a world where," has died. He was 68.
LaFontaine died at Cedars-Sinai Medical Center from complications in the treatment of an ongoing illness, his agent Vanessa Gilbert said.
As the originator of the movie trailer catchphrase, "In a world where," LaFontaine dominated the voiceover industry. He made more than 5,000 trailers in his 33-year career while working for the top studios and television networks.
Don was one of those people whose names you never knew (until his Gieco commercial) but whose voice was instantly recognizable. He was a real gentleman, had a great sense of humor, and never took himself too seriously.