Desperate times call for desperate measures. So with hundreds of thousands of gallons of oil still spewing into the Gulf of Mexico each day, and its corporate image starting to resemble the tar-covered sea creatures now washing on to Louisiana's fragile shoreline, BP has called on Kevin Costner to help stave off environmental Armageddon.
The Hollywood star has been bobbing around the Mississippi Delta helping representatives of the British oil firm and US coastguard test-drive a stainless steel device called the Ocean Therapy. In a claim which sounds as unlikely as the plot premise of Waterworld, he says it can quickly and efficiently clean oil from tainted sea water.
Basically, this is a centrifuge system and while it works in theory and is a great gimmick for publicity for BP and Costner, the scale of the solution does not come close to matching the scale of the problem. This is on the order of a "look, we're at least truing to do something" PR stunt.