Do we have the Internet we deserve? There’s an argument to say that yes, we absolutely do. Given web users’ general reluctance to pay for content. We are of course, paying. Just not with cold hard cash, but with our privacy — as digital business models rely on gathering and selling intel on their users to make the money to pay (the investors who paid) for the free service.
A UK startup called MaidSafe, based in the small town of Troon in Scotland, reckons the myriad problems with today’s Internet can be linked to a design quirk of its underlying architecture. And that the answer to solving the web’s most perennial issues, such as finding sustainable digital business models for content, safeguarding user data and privacy, and thwarting hacking, malware and overreaching surveillance, is to begin again — with a whole new re-architected Internet.