April 5, 2010
Infomercial for Capitalism Hoodwinks America, Gets Huge Ratings
By Joe Bodolai (c) 2010 All rights reserved.
The new series “Undercover Boss” on CBS is a ratings hit but a truth disaster. The show, shot in a “reality” (sic) format, follows CEOs of some of America’s most prestigious companies, such as Roto-Rooter, White Castle, Hooters, and 7-11, as they go “undercover” to work as an entry level employee in their own company. With a TV crew following them. Not exactly my idea of “entry level” but that’s their conceit.
The show is formulaic. Boss changes appearance, shows up acting humble, explains away TV crew, meets three hard working employees, fails miserably at menial repetitive tasks, etc. The CEO of White Castle, for example, could not manage to get the buns into the NASCAR-speed conveyor belt and sent the mini-buns into a waste bin. This leads to great laughs when he addresses his home office employees and shows the video of him failing.
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