Companies offering cash for gold jewellery in a recent flurry of TV adverts are paying a fraction of the items' true worth.
The firms, which have latched on to increases in the price of gold, are 'shockingly bad value', according to consumer group Which?
Three pieces of new jewellery purchased by Which? for a total of £729 drew offers from the firms of as little as £38.57 for the lot.
One company refused to return a £399 necklace free of charge, as promised, on the inaccurate pretext that it was not gold at all.