Media groups must raise the political temperature if they are to halt News Corp's bid to take full control of BSkyB
It is March 2015, a couple of months before the general election. One media company bestrides British politics – spanning television, newspapers and the internet. It is more than twice the size of the BBC, with a turnover of £9bn. Controlled by Rupert Murdoch, it is called News Corporation.
Bound by none of the BBC's tradition of impartiality, the Murdoch family is deciding whether to endorse David Cameron for a second term. They meet in the knowledge that behind them lies the support of a company whose Sun and Times titles account for two-fifths of all newspapers sold in Britain and whose broadcasting operation is larger than the BBC, ITV and Channel 4 combined. This vision of financial and political power has so terrified rivals that they are already ganging up in alarm. From the Daily Telegraph to the Daily Mirror, from the Guardian to the Daily Mail, a joint letter has been prepared for the business secretary, Vince Cable. Sent today, the purpose of the memo is simple – to persuade Cable to block News Corp's proposed £8bn bid to take full control of BSkyB.