The Sun & The Times lose online readers as competitors grow

In total, the Times has lost 765,000 unique users in the three months since it went behind the paywall, a 34.5 per cent decrease in monthly unique visitors and a 70 per cent decrease in total page views. It is important to note that visitors to the site is not an indication of paying subscribers as a user will be logged by comScore even if they hit the paywall login page and immediately ‘bounce’ away from the website. At present News International have still not released official figures on the number of subscribers to The Times website or its iPad application.

Perhaps more surprising is the dip in unique users reading The Sun products online which lost 169,000 users in the past month alone.

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