Schizophrenia Is The New Ad Gimmick - Privacy Fears Mount as Ad Targeting Grows

Offline, new digital signs with hidden cameras can use facial recognition software to tailor messages similar to the scenario in the science fiction film "Minority Report." Some analysts say the new technology is positive, enabling firms to get the most for their advertising dollars.

Walking westward on Prince St. between Mulberry and Mott Streets, I heard a woman's voice in my head whispering, "Who's there? Who's there?" Not like I "heard" a woman's voice like when I wear flared jeans with skinny shoes and I "hear" a woman's voice in my head say, "Wait, you've got to be kidding?" but like an actual woman's voice in my head. This usually means I've had a psychotic break.

But! Then I noticed that, above a billboard for some A&E show called Paranormal State were some speakers that looked like hypersonic sound beams, a device which uses your skull as a speaker—that is, it transmits soundwaves that resonate against whatever surface they hit.

So when they hit your head, it sounds like the call is coming from the inside the brain-house...

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