A reader of my blog has received the following email which documents both the efforts and the agency that originated them. The solicitation to become a pro-Israel "media volunteer" also includes a list of media links which the ministry would like addressed by pro-Israel comments:
We hold the [sic] military supremacy, yet fail the battle over the international media. We need to buy time for the IDF to succeed, and the least we can do is spare some (additional) minutes on the net. The ministry of foreign affairs is putting great efforts in balancing the media, but we all know it's a battle of numbers. The more we post, blog, talkback, vote – the more likely we gain positive sentiment.
I was asked by the ministry of foreign affairs to arrange a network of volunteers, who are willing to contribute to this effort. If you're up to it you will receive a daily messages & media package as well as targets.
If you wish to participate, please respond to this email.
My friend did so and received this official communique from the ministry with talking points about Operation Cast Lead which s/he was to use in her/his propaganda efforts. Among the links was was a Peter Beaumont Cif piece. The following were identified as "target sites": the Times, the Guardian, Sky News, BBC, Yahoo!News, Huffington Post, and the Dutch Telegraaf. Also targeted were other media sites in Dutch, Spanish, German and French considered critical of the invasion.