Financial crisis may take toll on business media

The financial crisis has given the business media an unprecedented opportunity to pick up readers and viewers as millions follow the markets' every lurch. The future, though, may be much less appealing.

Fresh drama in a rapidly changing story has guaranteed large, 24-hour audiences for business magazines, websites, newspapers and television channels.

But a grim advertising outlook, subscribers looking for a myriad ways to save money, and the inevitable prospect that the story will cool make optimism unsustainable.

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