Billed as a libertarian-style group supporting the free choice of consumers, The Center for Consumer Freedom runs websites and ad campaigns opposing food-related attacks on our liberty. So for instance, when other groups concerned about childhood obesity push to ban toys from Happy Meals or ask the Girl Scouts to sell healthier snacks, The Center for Consumer Freedom is the one who jumps in and says people should be able to eat what they want, dammit. So it comes off as kind of a group of regular dudes restoring some common sense to a politically correct world. Seems pretty reasonable.

And it's a big deal -- it pressured the government's Centers for Disease Control and Prevention to lower its estimate of 400,000 yearly obesity-related deaths in America down to just over 100,000, and it's often referenced as a group of experts in mainstream news sources.

Wait, something's not right here ...

They're basically paid shills for the restaurant industry.