Jay Severin, a punk posing as a pundit
Severin reportedly called illegal immigrants from Mexico "criminaliens," "primitives," and "leeches." Yes, he said that Mexico's leading exports were "venereal disease," "women with mustaches," and "swine flu."
The secret to his success - to the degree one could call a talk-radio host who traffics in venom and vitriol a success - was simple.
First, he appealed to the visceral grievances and resentments of his audience. Second, he flattered them by continually telling them they were the best and brightest, men and women of intelligence and discrimination.
What better salve for a listener's ego than to be told that his darker instincts are the very essence of red-, white- and blue-blooded patriotism?